Wednesday
CTET - Answer Key 2016 Sep (All Sets) Paper-I and Paper-II
Sunday
Role of Media in Democracy
We are living in a century where communication is very fast and is bringing the world closer with better understanding. In our daily life, we use various forms of communication such as newspapers, magazines, television, radio, documentary movies, public meetings and most important internet.
Media is a mode to communicate to the public. It is the plural of medium. The growth of electronic media has brought lots of changes in the quality of images and sounds. It has also become a popular method of expression of public opinion. It reaches the public faster and even the illiterate people get a lot of benefit out of this media. The media is able to bring forth the truth to public.
In democracy, public opinion plays an important role since people are given the freedom to express their opinions and also raise objection to certain policies. Any ruling party can remain in power as long as it retains the public opinion in its favour. It is the media through which strong or balanced public opinions are given. The government cannot ignore the opinions of the public. It must take the views of people and modify its policies or else it may lose its power. However, all media must follow certain rules and regulations set by the government vide Broadcasting Code in 1962 in order to regulate the functioning of media.
The main aim of media is to work for public interest. Hence, it should not be controlled by few people. If it covers only partial news then it becomes biased information which will not serve the purpose. Public also must be careful to see that information are not manipulated and affect the thoughts and feelings of anyone.
The media also acts as a check on the elected representatives and it also helps in the proper administration by bringing in light the corrupt activities of the people in power. It also welcomes the participation of citizens in policy making.
In October 2005, the RTI (Right to Information ACT) was passed and that has given the people the right to information. Through this act people could learn and know on demand the happenings in government.
The government has to give the needful information to public within 30 days or at times within 24 hours in case the matter is serious. This act has made the department and government offices more accountable to public. RTI is applicable all over except Jammu & Kashmir (India).
Need for Media
The media must have a free hand and should not be curbed. An uncensored media has the responsibility of providing unbiased information. In case of elections, the media should project candidates of all parties and must also cover all issues that come before the elections.
Friday
Advertising and Advertisements
Advertising and Advertisements |
Advertisement is a promotional tool. It is used to promote ideas, goods and services. Its purpose is to appeal to a particular audience called customer by the advertiser.
An advertisement is usually done through various media such as magazines, journals, newspapers, television, radio, hoardings, posters, banners and Internet (top in the list). The technique of advertisement is chosen according to the need of the people, suitable for the product and within the limitation of the budget. The purpose is to reach the public as fast as possible and communicate information about the product so that the consumer may be persuaded to buy that particular object, good service or product.
Advertisement can reach more people, a bigger audience, a wider market, living in different parts of the world. An advertisement is possible only through a selected media. In the process of selecting an appropriate media, certain factors have to be considered such as :
- The size of the audience
- The reach of the media
- The target market for a product
- The cost of advertisement
- The volume of sales
Advantages of Advertisement
Advertisement influences our lifestyle. We change our taste, style and preferences after seeing an advertisement. Most of the things we buy, eat and drink are decided after seeing the advertisement. Advertisement helps in promoting the qualities of a product. It also tries to help customers to understand the differentiation of the product which helps in giving recognition for a product. Advertisement appeals to our emotions. It inspires and influences us in many ways.
How are advertisements created
Advertisement copies are created by agencies. The agency consists of people with creative ideas and other effective methods to launch the new products. This team first develops a propaganda for a new product. They give a name to the product, then create visuals to bring out the features of the product after which they choose the target people. The product is tested on them followed by a feed back. Once they find the test successful then they choose the media through which advertisement is launched.
Advertisements also fail how and why
Advertisement is the easiest and most economical means of tapping the wide market, but all advertisements may not be successful. It may fail because of the following reasons:
- Lack of consistent advertising policy
- Making exaggerated claims which make people lose confidence
- Unimpressive appeals
- Wrong layout of advertisement designs
- Selecting wrong medium
- It indirectly increases the price of the product by adding the cost of advertisement.
Advantages of Advertising
- It helps the producer in promoting sales.
- The social advertisements bring awareness e.g., about global warming.
- The social advertisements try to bring equality in society e.g., promoting girl education.
Disadvantages of Advertising
- Some advertisements mislead the consumers by exaggerating the qualities of a product.
- Some advertisements emotionally blackmail the target audience specially mothers, wives etc.
- The advertising is basically to sell branded products, the small shopkeepers suffer.
- The people from weaker sections of a society feel neglected because the advertisements show the lifestyle of the rich and affluent in the society.
To conclude, advertising can give beneficial results, it can also impact individuals and the society negatively. So, the government should ban obscene advertisements.
Wednesday
Teachers Recruitment
Teachers Recruitment 2016-19 UAE Government School
The UAE Government Schools are accepting applications for Secondary Physical Education Teachers in school across the UAE.
UAE Government School |
UAE Government hiring teachers for schools across 6 of the UAE Emirates (Dubai, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah).
Details like Essential qualification, Desirable qualification, Selection process are given below:
Airfare is provided for the employee, spouse and up to 3 dependents. Summer vacation and national holidays. Medical Insurance is provided for employee, spouse & up to 3 children and bonus is also provided at end of contract.
Total No. of Posts : 75
Name of the Post : Secondary Physical Education Teacher
Location : Locations across the UAE, United Arab EmiratesStart Date : January 2017
Essential Qualification : Candidate should be Graduate. Teaching Credential / License Certificate required.
Minimum Teaching Experience : 3 Years
Student Level : Grade 8 to 12Salary : US$ 5700
Contract Period : 2 Years
Selection Criteria : Candidate must be able to attend an in-person interview in the UAE, USA or UK. Dates will be determined.
Application Procedure : Apply Online through website.How to Apply : Candidates can apply online only and no other mode of application will be accepted.
Apply for Job
Sunday
Create your own Gaming Website - Free
You can Create gaming or any other category website in just 10 minutes - Free!
Create Free Website
Click here to know - HOW?
Click here to know - HOW?
So, now create your own free website. You don't need any type of coding knowledge or graphic design.
You can create any category website without paying domain and hosting charges.
If you have any doubt then share with me by post a comment.
Subscribe to:
Posts (Atom)