15 Reasons to use Google Analytics

Are you looking for a tool to analyze your website/blog traffic? Do you know how much traffic your site is getting? Are you getting more out of your website/blog by optimizing it effectively for search engines?

If you have a website or blog and want free tools for search engine optimization (SEO).

OR

If you have not and want to know about a free service of Google for use in your future BLOG. 
(Read my post to create a free Blog.)

OR

You just want to gain your knowledge from GainByBlog.

Then you are reading the right post.

Why do so many people around the globe use Google Analytics when there are many more tools available?

Let's take a look -

What is Google Analytics?

Google Analytics is a free Web Analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. The tool of Google Analytics allows you to collect information on where customers/visitors are accessing your website, from and how they interact with each page, in real time. You can sign up for a account to monitor your progress and ratings.

I started working with Google Analytics in the early days. Not only do I use Google Analytics on personal websites/Blogs, but also in my daily job to measure, analyze and optimize client sites.

Here are some Reasons Why to use Google Analytics :

1. Free to use

We have all heard the saying "You don't get anything for nothing", but you don't have to pay any fees for using Google Analytics service.

2. Easy to use

A basic implementation is easy compared to tool from many others. Google analytics provides you critical Information, numbers and stats needed for you to maximize your website's performance. However, to get fully benefit from all the features of Google Analytics, deeper knowledge is required.

3. Easy to Customize

You can customize the information for your reports. Using an easy drag 'n' drop. You can set up the reports how you want to receive them for easier analyzing. Add many different dimensions and metrics in one report.

4. Internal site search

Know what people on your website are searching for. Make effective changes to your navigation and product offers according to the requirement.

5. Unique visitors

Know the unique visitors of your website. Unique visitors are the number of new people who visited your website in a given time period chosen by you. For example if this number is 2,000 that means 2,000 different people visits your site at least once in the time period you specified. If this number is low your website may not be ranking high in search engines.

6. Mobile traffic

Google Analytics will also allow you to monitor your mobile of tablet traffic. Find out how much traffic you are getting from mobiles and tablets and whether this visitors segment is converting or not.

7. Optimize your website keywords

What keywords are driving traffic? Keywords are phrases that your site visitors searched to arrive to your website. I recommend that these keywords be optimized in your search engine optimization (SEO) strategy.

8. Traffic source

A traffic source determines where the traffic to your website is coming from. Traffic can come from search engines, other websites, and referrals, paid ads or direct traffic. This metric can help determine areas of your website that are most successful and which are not, and help you make decisions on where to focus your advertising and site-optimization efforts.

9. Real time traffic

See who is on your website right now. See where they live, how they found your site and what they are doing on your site at this moment.

10. Bounce rate

Your website's bounce rate is the percentage of visitors who enters and exists your website and leaves after viewing only one page, rather than continuing to read on to other pages within your site. A high bounce rate may indicate that your website was not what the visitor was looking for. A low bounce rate is associated with the percentage of satisfied visitors.

11. Preferred Pages

You will be able to know which the popular pages in your website/Blog are. Find out which pages are visited more often and how long people stay at these pages.

12. Social reports

An advance feature Social reports help you track the impact of social media on your website traffic. You can easily track down the sharing of your content on various social sites as well as on your own website by others.

13. Get Help

Google Analytics has an enormous network of qualified consultants around the globe. So in case you need help it is easy to find someone who can assist you.

14. Export to Excel

You can export the data to excel from the data export function.

15. Track your Website/Blog Campaigns

You can easily track any campaign that is driving traffic to your Website/Blog.

The above are just a small list of reasons to use Google Analytics. This is a valuable tool which can help you in all aspects of your website and your online business.

I feel it is a very powerful tool to use. If you like this post, don't forget to share it on Facebook and Twitter, also I am waiting for your comments. How did you like this post?

Also read :
How to get Google AdSense approval for your Blog or Website.
&
Can we use other program with Google Adsense?